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How Slang and Emojis Reshaped the Internet



The internet has always had its own way of speaking, but in the last decade, digital slang and emoji culture have evolved into a language all their own. What started as quick shortcuts for early chat rooms now shapes everything from daily conversations to how brands speak to consumers. Today, terms like “rizz,” “iykyk,” and “slay,” along with expressive emoji strings, appear everywhere, from text messages to corporate marketing campaigns.

This rapid shift raises a bigger question: How did the internet become one of the world’s most influential linguistic forces?

The Rise of Shortcut Speech

Early online communication relied on speed. People typing on dial-up connections needed fast ways to express themselves, which led to the birth of classics like “LOL,” “BRB,” and “TTYL.” Over time, these shorthand expressions outgrew their technical limitations and became part of everyday vocabulary.

Now, they’re so ingrained that even grandparents routinely drop a “LOL” in group chats. What was once niche now bridges generations.

TikTok: The New Slang Factory

If the early internet invented shortcut speech, TikTok industrialized it.

The platform’s rapid-fire video format and viral sound trends accelerate how new words spread. A single creator can introduce a term, and within days, millions of people are using it. That’s how we ended up with slang like “rizz” (charisma), “delulu” (delusional thinking, often in a playful way), and “it’s giving” (a descriptor for a vibe or impression).

TikTok doesn’t just create slang, it turns niche communities into linguistic influencers. Dance creators, comedians, fashion enthusiasts, and niche meme accounts all contribute to the evolving online dialect.

Reddit: Where Definitions Take Shape

While TikTok drives trends, Reddit often helps solidify them. Subreddits act as language laboratories where new terms are debated, defined, and standardized. Users dissect the meaning of fresh slang or explain inside jokes to newcomers, ensuring phrases don’t just flash briefly—they stick.

Reddit also preserves the history of internet language. Many of today’s memes and phrases have roots in threads that go back years before mainstream adoption.

The Emoji Era

If slang is the internet’s vocabulary, emojis are its punctuation marks—and sometimes its full sentences.

Emojis began as simple smiley faces, but they’ve evolved into nuanced emotional tools. A single emoji can change the tone of a message, and combinations can tell a whole story. For example:

  • A side-eye emoji can imply sarcasm.

  • A skull emoji (💀) now means “I’m dying laughing,” not anything spooky.

  • A string of hearts and sparkles can convey sincerity without a single word.

Younger users often prefer emojis entirely over text, creating a new kind of visual dialect. This shift mirrors ancient forms of communication; emoji strings sometimes resemble modern-day hieroglyphs.

How Online Language Jumps Offline

Perhaps the most fascinating part of all this is how internet slang doesn’t stay online. It shows up in schools, workplaces, TV shows, and even marketing campaigns. Brands try to tap into digital culture, sometimes successfully, sometimes awkwardly, because online language is now mainstream language.

From political messaging to advertising to everyday conversation, the internet’s influence continues to expand.

A Language That Never Stops Changing

The internet speaks faster than any dictionary can keep up with. Slang evolves, emojis shift in meaning, and new platforms spark new dialects. What’s trending today may feel outdated next month, which is precisely what makes digital language so dynamic.

One thing is clear: the way we talk online has permanently reshaped how we communicate everywhere else. And as long as new platforms emerge and new memes spread, the internet will keep inventing new ways to speak.

Mitchell Booth, 03 Dec 2025